In the App Store the icon is your only bait. Developing a good icon takes a lot of time and effort. We had an especially hard time capturing what we wanted to say with the Omegapixel icon. I don't think we hit the nail on the head with the Omegapixel icon, but I thought I would share the journey we took to get there regardless.
Omegapixel's original graphics consisted of simplistic bright shapes on a black background. They lent themselves to a simple and easily recognizable icon:
When the graphics evolved, we tried using in game elements as part of the icon:
The imagery didn't feel compelling, so we pulled elments from a watercolor that Steve painted:
After trying a bunch of combinations, we decided to focus on the ship and the Omegapixel:
At this point we liked the general idea, but the ship didn't popped. Everything bled together when scaled down. We experimented with drop-shadows, colors, contrast, and thickening key lines:
Have a better idea for an Omegapixel icon? Please share it!